Cookies, Web Beacons and Other Technologies
Cookies are small amounts of data that are stored in separate files within your computer's Internet browser. Cookies are accessed and recorded by the web sites you visit, and by the companies that show advertisements on web sites, so they can recognize the same browser navigating online.
• To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting one of our Web Sites. For example, if you register on a CBS Interactive Web Site, the Web Site may save your password, so you do not have to re-enter it each time you visit.
• To help us customize the content and advertisements you are shown while visiting CBS Interactive Web Sites and potentially other web sites online. Please read about our online advertising to learn more about our efforts to show you relevant advertising.
• To help measure and research the effectiveness of our interactive online content, features, advertisements, and other communications.
Web Beacons and Other Technologies
We may use standard Internet technology, such as web beacons and similar technologies, to track your use of the CBS Interactive Web Sites. Web beacons (sometimes called transparent GIFs, clear GIFs, or web bugs) are small strings of code that provide a way for us to deliver a small graphic image (usually invisible) on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed.
We use web beacons to improve your experience on our Web Sites, including to provide you with content and advertising customized to your interests and to understand whether users read email messages and click on links contained within those messages so that we can deliver relevant content and offers. Our web beacons may collect some contact information (for example, the email address associated with an email message that contains a web beacon).
CBS Interactive Web Sites may also allow third parties to place their own cookies within your browser in order to serve you with relevant advertising online, to help us measure the traffic on our Web Sites and the effectiveness of our interactive content, to provide you with access to social networking, integration and functionality, and to allow us to conduct any surveys and research in which you agree to participate.
CBS Interactive Web Sites also may include third-party web beacons. These web beacons allow third party service providers to collect information such as your IP address, your browser type, and the web page that you visited before arriving at our Web Sites. These service providers process the information they collect for purposes of auditing, research and reporting information about the CBS Interactive Web Sites and advertisements viewed on the CBS Interactive Web Sites.
Facebook, Google and Twitter include their cookies on CBS Interactive Web Sites to support social network integration and functionality. For more information, please see our overview of third-party social networking services.
Please note that CBS Interactive can only control the cookies that we set on your browser, not the cookies sent to you by other companies. For information about your choices in allowing cookies to be set, please see "Your Choices with Respect to Cookies and Web Beacons" at the end of this section.
We do not share any contact information (for example, your phone number or email address) with these third parties in connection with their use of these technologies.
Certain mobile devices contain unique identifiers that can be used, for example, to identify the physical location of such devices. Mobile devices also typically transmit caller ID data when used to transmit a telephone call or text message. CBS Interactive Web Sites may collect, use, transmit, process and maintain unique identifiers, caller ID data, location-based data, and similar information when you rely on mobile devices, including to provide the services you request, tell you about offers we think you will value, and improve your experience on CBS Interactive Web Sites. CBS Interactive Web Sites also may require collection of your mobile phone number in order for you to participate in certain services or features and that number may be associated with such information.
Your Choices with Respect to Cookies and Web Beacons
You have the choice to set your browser to accept all cookies, reject all cookies, notify you when a cookie is set, and to delete your cookies periodically. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.
Web beacons are generally used in conjunction with cookies, so if your browser is set to reject cookies, or if cookies are deleted, web beacons will be unable to track your activity as you navigate between web sites.
It is up to you whether to allow us or third parties to send you cookies, but if you block cookies, you may not be able to view or access some or all of a CBS Interactive Web Site. By using CBS Interactive Web Sites and by choosing not to block or disable cookies, web beacons or other similar technologies where you have the opportunity to do so, you consent to the uses of your personal information in relation to these technologies as described in this policy.
In addition, you have choices about the collection and use of your information by third parties to display relevant advertisements, as described in our overview of third-party online advertising.
You also may choose to opt out of our use of data that we collect about your visits to our business partners’ sites to customize advertising that we serve. To opt out, visit the CBS Interactive Business Partner Advertising Opt-Out page.