CBSi Cookies Web Beacons and Other Similar Technologies


 

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Cookies, Web Beacons and Other Similar Technologies


Cookies are small amounts of data that are stored in separate files within your computer's Internet browser. Cookies are accessed and recorded by the web sites you visit, and by the companies that show advertisements on web sites, so they can recognize the same browser navigating online.


Web beacons (sometimes called transparent GIFs, clear GIFs, or web bugs) are small strings of code that provide a way for us to deliver a small graphic image (usually invisible) on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed.


How CBS Interactive Web Sites Use Cookies and Similar Technologies


CBS Interactive Web Sites use cookies for the following general purposes:


• To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting one of our Web Sites. For example, if you register on a CBS Interactive Web Site, the Web Site may save your password, so you do not have to re-enter it each time you visit.


• To help us customize the content and advertisements you are shown while visiting CBS Interactive Web Sites and potentially other web sites online. Please read about our online advertising to learn more about our efforts to show you relevant advertising.


• To help measure and research the effectiveness of our interactive online content, features, advertisements, and other communications.


• Web beacons are used to improve your experience on our Web Sites, including to provide you with content customized to your interests and to understand whether users read email messages and click on links contained within those messages so that we can deliver relevant content and offers. Our web beacons may collect some contact information (for example, the email address associated with an email message that contains a web beacon).


• CBS Interactive Web Sites may also allow third parties to place their own cookies within your browser in order to serve you with relevant advertising online, to help us measure traffic and effectiveness as described above, to provide you with access to social media networks, functionality and services, and to allow us to conduct any surveys and research in which you agree to participate. For instance, FacebookGoogle and Twitter include their cookies on CBS Interactive Web Sites to support social network integration and functionality and for use according to their privacy policies. For more information, please see our overview of third-party social networking services.


• CBS Interactive Web Sites also may include third-party web beacons. These web beacons allow third party service providers to collect certain information such as your IP address, your browser type, and the web page that you visited before arriving at our Web Sites. These service providers process the information they collect for purposes of auditing, research, and reporting information about the CBS Interactive Web Sites and advertisements viewed on the CBS Interactive Web Sites. Third parties that use cookies, web beacons and other technologies to help us with traffic measurement, research and analytics include Omniture, Comscore, and ConfirmIT. Please note that we do not share contact information with these third parties.


By continuing to use CBS Interactive Web Sites, you consent to our use of cookies, web beacons and other technologies as described above.


To find out more about how you can manage cookies and the other similar technologies, see the Managing Cookies section of this policy.


How Third Parties Use Cookies and Similar Technologies


Some of the advertisements you see on CBS Interactive Web Sites are delivered by third parties who also collect information through cookies, web beacons, and other technologies about your online activities, either on our Web Sites or across the Internet, in an effort to understand your interests and deliver you advertisements that are tailored to your interests. These third parties include advertisers, advertising agencies, and ad networks that may collect information when you view or interact with one of their advertisements.


In addition, CBS Interactive works with third parties to help us track the ads that are delivered to you, in particular to control the number of times you receive the same ad, and to analyze the effectiveness of advertising on the CBS Interactive Web Sites.


Please note that CBS Interactive does not have access to the information these third parties may collect about your interests to deliver relevant advertising to you, and the information practices of these third parties are not covered by this Privacy Policy.


Third parties that currently serve, track and/or analyze ads on our Web Sites, and thereby may collect information about your online activities on such Web Sites, include, but are not limited to, Atlas, DoubleClick, EyeWonder, Mediamind, Audience Science and Pointroll.


To find out more about how you can manage the information collected by these companies, see the Managing Cookies section of this policy.




Related Article: CBS Interactive Cookies Web Beacons and Other Similar Technologies (including Do Not Track)
Related Article: Cookies, Web Beacons and Similar Technologies
Related Article: Cookies, Web Beacons and Other Similar Technologies