CBS Interactive Online Advertising


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In order to customize your experience on the CBS Interactive Web Sites, we may use cookies, web beacons, and other technologies to collect information about the content and advertisements you view on our Web Sites and the web sites of our business partners. Based on this information, and other information we may collect about you as described in the “Information Collected” section of our Privacy Policy, we try to assign you to one or more categories of interests and show content and advertising that is relevant to the categories of interests to which we have assigned you. For example, if you access an article about computers on ZDNet.com, we may show you a computer-related advertisement on CNET.com based on your apparent interests.

For more information on cookies, web beacons, and other technologies, please click here.
Some of the advertisements you see on CBS Interactive Web Sites are delivered by third parties. To learn more, please read about third-party online advertising.

We also may receive information from third parties about you and your activities on other sites for the purpose of serving relevant advertisements to you on CBS Interactive Web Sites. For example, if you access an article on a third-party site about computers, we may use that information to serve you with a computer-related advertisement on a CBS Interactive Web Site. This CBS Interactive privacy policy does not cover the practices of third parties, including those that may disclose information to CBS Interactive.

In addition, we may use cookies, web beacons, and other technologies to collect information about content you view on business partner web sites to customize advertising on CBS Interactive Web Sites. You may choose to opt out of our use of data that we collect about your visits to our business partners’ sites to customize advertising that we serve. To opt out, visit the CBS Interactive Business Partner Advertising Opt-Out page.

Please note that we may share information about our users with advertisers so that they can measure the effectiveness of advertisements viewed on the CBS Interactive Web Sites. For example, we may tell advertisers the number of users who clicked on a particular advertisement. Except in the circumstances described in the “Disclosure of Information” section of our privacy policy, such as with your consent, this information will be anonymized or aggregated.

These online advertising efforts across CBS Interactive Web Sites do not result in you seeing more advertisements, just more relevant advertising, and they allow us to provide you with free content and services on our Web Sites. We hope you value our efforts to show you content and advertising that more closely reflects your interests.



Related Article: CBS Interactive Third Party Online Advertising